To your video to help readers better understand your story. This can be useful to provide extra detail, deep dives, or onward journeys for the Story page attachments can be used to present additional information alongside your Web Using the exact same directory structure and URL format for your Web Stories.
Ideally, your Web Stories are integrated into a wider URL strategy.įor example, if your "New York Travel" articles are using aįormat like "/new-york/travel/title-of-article.html", then consider There is no need to indicate in the URL of a Web Story that it is using the Web Stories format Like your homepage) might also make sense. (which would then be linked from key pages For example, if your Web Story is about a travelĭestination and you have a page that lists all your travel articles, then also link the Web Home page or category pages where applicable. We recommend integrating Web Stories into your website, such as linking them from your We recommend including alt text on your images to improve your story's discoverability. In your Web Story to help Google Search understand the structure and content of your Web Story. More SEO best practices Recommended SEO best practices Include markup that you would normally include on a web page, such as: Make sure that your Web Stories follow the For example: Note: If there are multiple versions of the same story in different languages, make sure to tell Google about localized versions. Make sure that each Web Story has a link rel="canonical" to itself. You can check to see if Google can find your WebĪll Web Stories must be canonical. Additionally,Īdd your Web Stories to your sitemap. Make sure Google Search can find your storyĭon't include a noindex attribute in your story this attributeīlocks Google from indexing the page and prevents it from appearing on Google. We recommend using a descriptive title that is Include a complete narrative and follow theīest practices to keep your readers engaged. Readers the most important thing you can do. Like any web page, providing high-quality content that is useful and interesting to your Use high-quality audio clips that are at least 5 seconds long with balanced volume, and ensureĬonsider auto advance for video-only storiesĪuto-advanced experience for video-based Web Stories could work well for a laid back experience.īest practices for web pages also apply to Web We recommend videos that are less than 15 seconds per page, or 60 seconds maximum. Include a high-resolution logo that represents your brand. Use high-quality images, and take care when resizing images to portrait.
#Best way to optimize images for web full#
Include full bleed assets in your stories to create a more immersive experience for readers.Īvoid low resolution or distorted images and videos Make sure that users are able to follow any actions suggested in your Snapchat or YouTube, be sure to remove any reader call-to-action specific to aĬertain platform. When re-creating stories that were originally created for a social platform like Instagram, More design best practices Recommended design best practices Avoid distracting or repetitive animations which Not using burned in text, you prevent text from overflowing when it gets resized to fitīring your stories to life with animations. Not using burned in text, you prevent text from being blocked when it gets resized to fitĮnsure that all text in your Web Story is visible to the reader. Make sure text is not blocked by other content on the page. Consider reducing text toĪpproximately 280 characters per page (the length of a tweet). Deliver payoff for sticking with you to the end.Īvoid including multiple pages with walls of text. Bring the user along in the journeyīy providing context and narrative. Make it relatable.Ĭreate suspense in your story from one page to another. More storytelling best practices Recommended storytelling best practices Use as much video as possible, and supplement with Video is more engaging than text or images. If you have more time, follow the recommended best To keep your readers engaged, follow our best practices for creatingįocusing on the critical tasks first.
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